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Saturday, July 5, 2008

All the news that's fit to tweet.

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  Twitter Gossip rounds up the latest news and opinion about everyone's favorite social media tool. More→

  

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Shatner sighting leads to JetBlue Twitter scare

Blogger Jonathan Fields (@jonathanfields) recounts that after he tweeted his sighting of William Shatner at the JetBlue terminal in NYC, he was immediately followed @jetblue on Twitter. This freaked him out and he tweeted same. Of course, JetBlue messaged him with an apology and an explanation and this led to an extensive an interesting exchange that details JetBlue’s corporate communications strategy on Twitter. Fields writes, “This level of conversation from a multi-billion dollar company was just too much to stomach.” But isn’t transparency and humanity exactly what we want more of from corporations? Read the story.

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